There can be no standing still for insurance brokerages and independent agencies. In an increasingly competitive marketplace, the brokerage that doesn't find a way to grow isn't merely at a competitive disadvantage. It could be entangled in a losing battle for survival.
Growth opportunities present themselves in multiple ways. This white paper explains various growth options for large and smaller brokers. Perhaps the highest-profile method is growth through merger or acquisition. These deals aren't confined to property/casualty operations, either, as employee-oriented brokerages prove to be increasingly attractive.
Recruiting top talent must be part of any long-term growth strategy. Finding and retaining the brokerage industry leaders of tomorrow and providing them with a rewarding career with plenty of opportunities for advancement should be a top priority for any brokerage or independent agency.