Chevrolet to replace Aon as Manchester United shirt sponsor
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MANCHESTER, England—Chevrolet will replace Aon P.L.C. as shirt sponsor of British football club Manchester United, beginning with the 2014-2015 season, Manchester United announced Monday.
Chevrolet, a division of General Motors Co., is the official car partner of the club. The deal, which was signed for an undisclosed amount, will run for seven years. Manchester did not say why it was changing sponsors in its announcement, other than to call the new arrangement “a fantastic, long-term deal for the club.”
Aon became Manchester United's shirt sponsor at the beginning of the 2010-2011 season under a four-year deal.
“The first two years of our sponsorship with Manchester United greatly exceeded our expectations in terms of strengthening our global brand and engaging our colleagues,” said a spokesman for Aon in an email. “The next phase of our four-year sponsorship will be laser-focused on clients and communities, and we look forward to continuing our partnership with the club.”
