MyPillow advertising something to lose sleep overReprints
The makers of MyPillow are in an uncomfortable position after the company was slammed with a $1 million fine this month for their false advertising practices.
Dubbed the "most comfortable pillow you'll ever own," advertisements made claims that the pillow can treat or cure snoring, fibromyalgia and migraines, and provide relief for a variety of sleep disorders, including insomnia, sleep apnea and restless leg syndrome, according to the consumer watchdog group truthinadvertising.org, which provided its investigation findings to prosecutors in California.
According to the Boston Herald, Chaska, Minnesota-based MyPillow Inc. spends $1.4 million a week on advertising, and more than 18 million pillows have been sold during the company’s 10 years in business.
The California lawsuit, filed by prosecutors in nine California counties, alleged that the company "knew or reasonably should have known" the statements that its products could cure ailments "were untrue or misleading."
As part of the settlement, in addition to paying civil penalties of $995,000 and donating $100,000 to shelters for the homeless and domestic violence victims, MyPillow has until the end of January 2017 to stop calling its products the "Official Bed Pillow" of the National Sleep Foundation.
MyPillow CEO Michael Lindell told NBC News last week that his company did not make “misleading claims” and that they “did nothing wrong.”
“Rather than fight this, I made a business decision to prevent long and costly litigation, pay this and move on," Mr. Lindell said.