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Major fail for health insurer early bird calls

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Patients often need a reminder when it comes to getting a flu vaccine each year. For as many as 10,000 senior citizens, an early morning wake-up call is just what they got.

Watertown, Massachusetts-based health insurer Tufts Associated Health Plans Inc. last week accidentally sent automated phone calls to thousands of plan members between 3 and 5 a.m. reminding them to get their flu shots, Quincy, Massachusetts-based news outlet the Patriot Ledger reported.

The automated calls were sent to plan members 65 and over enrolled in the Tufts Medicare Preferred health maintenance organization plan.

The calls were intended for 3 to 5 p.m., and a Tufts spokeswoman told the Patriot Ledger that the mistake came down to “human error.”

“It’s unfortunate that it happened, and I would just want to issue a complete apology to all those who received a phone call,” the spokeswoman told the publication. “I’m sure it was jarring to be woken up like that, and it certainly was not our intent.”

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