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Best Retail Agent/Broker: Revenues $50M - $250M

INTEGRO LTD.

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2008 BROKERAGE REVENUE: $57.2 million

EMPLOYEES: 280

A highly skilled and experienced staff that focuses on personal service is the key to Integro Ltd.'s success, its top executive says.

“Our people just really desire to please clients; and they have the skills, the knowledge and the experience to be able to do that. That's the bottom line,” said Peter F. Garvey, a co-founder and chief executive officer of the New York-based large-account specialty brokerage.

Integro was named co-winner as the best retail brokerage among firms with revenues of $50 million to $250 million in this year's Business Insurance Readers Choice Awards, reflecting a combination of quality, value, service and innovation.

“That's how we want to be known,” Mr. Garvey said of the balloting criteria.

Despite its much smaller size, Integro competes with the world's largest insurance brokers on complex risk management accounts.

Being a smaller, less hierarchical firm has its advantages, Mr. Garvey said, especially when it comes to client service.

“As a professional services firm, we believe everybody ought to be involved in delivery of those professional services regardless of position, and that's not true of our competitors,” Mr. Garvey said. “Now they are a lot bigger and maybe that's a necessity, but maybe it's also an indication that you can be too big at some point to be a useful provider of professional services.”

While many of Integro's larger competitors are having a difficult time generating organic growth in North America given the difficult insurance and economic environment, “we've consistently enjoyed double-digit organic growth throughout the year,” Mr. Garvey said. “I think that's a strong reflection of client satisfaction.”