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Shaq looks back with insurer (celebrity) endorsement

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Basketball great Shaquille O'Neal has a personal tie to the latest in his long line of product endorsements.

In his college days at Louisiana State University in the 1980s, Shaq first bought car insurance for his Ford Bronco from The General, American Family Mutual Insurance Co.'s higher risk line, so it was natural for him to endorse the insurer, according to ESPN.com.

“I got the car for $2,200, and my dad said, 'Now you need insurance.' I remember asking him what insurance was and why I needed it and eventually had a policy with The General,” he told the sports website.

Ever popular, Mr. O'Neal also sells suits at Macy's, jewelry at Zale's and a flavor line of Arizona Iced Tea, as well as endorsing Gold Bond and Icy Hot.

Over his 19-year NBA career, Mr. O'Neal was on four championship teams and played in Orlando, Florida, Los Angeles, Miami, Phoenix, Cleveland and Boston, where he retired in 2011. He is scheduled to be inducted into the Naismith Memorial Basketball Hall of Fame in September.