That paragon of domesticity, Martha Stewart, is apparently caught in a battle between two retail giants.
According to the New York Post, a legal fight will keep most of Martha Stewart brand housewares and home décor products out of J.C. Penney Co. stores despite a 10-year deal her company, Martha Stewart Living Omnimedia Inc., signed in December 2011 that gave the chain a 17% stake in the company. J.C. Penney had been hoping to revive its home business with her brand, according to the Post.
But Macy’s is suing J.C. Penney, claiming that deal infringes on its own distribution deal for her product lines, according to the Post.
As a result, the Martha Stewart brand will be limited in J.C. Penney Stores pending resolution of the dispute at a trial that is scheduled to begin Feb. 19.
Looks like for now, J.C. Penney shoppers will just have to settle for ordinary sheets and pillow cases.
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