Judge says Pop-Tarts consumers likely not in it for their health
Reprints
Want to be healthy? Daily multivitamin, exercise, a nutritious diet… which includes Strawberry Pop-Tarts?
A federal judge in Manhattan on Thursday wasn’t buying it.
In dismissing a proposed class-action lawsuit accusing Kellogg Co. of misleading health-conscious customers in its labeling of Frosted Strawberry Pop-Tarts, the judge said reasonable shoppers would not expect strawberries to be the main ingredient in a "pre-packaged, processed sugary treat called Frosted Strawberry Pop-Tarts," according to Reuters.
The judge also rejected the idea that Pop-Tarts buyers missed out on the health benefits of strawberries.
"A reasonable consumer is unlikely to purchase a toaster pastry coated in frosting exclusively for the nutritional value of strawberries in its fruit filling," he wrote.
Last month, a federal judge in Chicago dismissed a similar lawsuit over unfrosted Strawberry Pop-Tarts, saying Kellogg did not guarantee how many strawberries it would use.
Read Next
-
Elon Musk invokes rapper plea
A U.S. securities regulator could now ask of Elon Musk: Will the fake Slim Shady, please shut up?
Related Stories
Most Read in Risk Management
-
2. Zurich North America names professional liability, cyber leader
-
6. Aon reports 5% revenue increase; looks to middle-market growth
