Judge says Pop-Tarts consumers likely not in it for their health

Want to be healthy? Daily multivitamin, exercise, a nutritious diet… which includes Strawberry Pop-Tarts?

A federal judge in Manhattan on Thursday wasn’t buying it.

In dismissing a proposed class-action lawsuit accusing Kellogg Co. of misleading health-conscious customers in its labeling of Frosted Strawberry Pop-Tarts, the judge said reasonable shoppers would not expect strawberries to be the main ingredient in a "pre-packaged, processed sugary treat called Frosted Strawberry Pop-Tarts," according to Reuters.

The judge also rejected the idea that Pop-Tarts buyers missed out on the health benefits of strawberries.

"A reasonable consumer is unlikely to purchase a toaster pastry coated in frosting exclusively for the nutritional value of strawberries in its fruit filling," he wrote.

Last month, a federal judge in Chicago dismissed a similar lawsuit over unfrosted Strawberry Pop-Tarts, saying Kellogg did not guarantee how many strawberries it would use.