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International

CMOs need to be at forefront to mitigate reputational risks: Aon

May 30, 2019 Reprints

Aon Corp. Australia Ltd. said that chief marketing officers need to play a leading role in mitigating brand and reputational risk for local businesses in an increasingly digital environment, CMO.com reported. Bruce Gordon, an official at Aon Australia, said that reputational risks remain the top concern for local business leaders among other threats such as failure to attract or retain top talent.

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CMOs need to be at forefront to mitigate reputational risks: Aon

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