Hoped to gain votes with Rogaine
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A top former South Korean presidential candidate and liberal contender went to unusual lengths to woo voters: by promising insurance coverage for hair loss, according to Reuters.
Lee Jae-myung, who lost to Yoon Suk-Yeol this week, was leading the race for president among voters in their 40s and 50s — the coveted younger voters who have scoffed the country’s older candidates for years.
Mr. Lee, after meeting with young men and mothers, proposed allowing public health care insurance to cover hair loss treatment. As Reuters reported, “many young men believe baldness can harm career and marriage prospects, but uninsured treatments are expensive.”
Yet a 15-second video clip in which Mr. Lee did a spoof of a hair-loss commercial sparked explosive reaction on social media as well as complaints from some experts and rival candidates that he was pushing a populist agenda, according to the wire service.
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