Doobie doobie… don’t forget about car insurance
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The insurance industry has something to say “cheers” about: the industry is advertising more than beer companies when it comes to sports programming.
According to the New York Post, which questioned the current surge in insurance advertising, the “beer commercials that once flooded sports programs are almost nonexistent.”
As reported: In 2021, roughly 15,560 beer commercials aired on television, compared to a staggering 104,270 insurance ads. Across the big four broadcast networks, as well as ESPN, CNN, MSNBC and Fox News, insurance ads jumped from 71,000 minutes of commercial airings in 2016 to 109,297 minutes in 2021 — a 52.3 percent increase, according to iSpot, a company that measures the brand impact of TV advertising.
Meanwhile, ad minutes for beer brands have remained at around 7,000 airing minutes per year since 2016, according to iSpot.
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