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An indoor plant subscription company says it wants you to “build a sustainable long-term relationship” with your houseplants and that its commitment to those of us who worry that our new green friends might not make it past a season now comes with insurance options.
Brooklyn, New York-based Horti recently announced on its Instagram feed two new “insurance plans” that will help plant lovers manage “plant care anxieties” with this pledge: “We promise that we won’t let your plants die, and if despite your best efforts you lose a plant — we will resurrect it!”
From its website: For $4.99, there’s Plant Reassurance, which provides preventive care and personalized advice from a “plant doctor” who can help diagnose and provide care tips for struggling plants. And for $9.99, one can purchase Plant Resurrection, which provides preventive care and personalized advice for any plant from Horti, plus this promise: “We will replace your plant if it cannot be saved despite our guidance and your best efforts.”
It’s an issue on constitutionality that won’t get wiped away. Is it ever OK for a parking enforcement officer to place chalk marks on a car tire when scouring for illegally parked vehicles?