UP CLOSE: William D. Rhodes
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KING OF PRUSSIA, PENNSYLVANIA-BASED PRESIDENT AND CHIEF OPERATING OFFICER
The Addis Group L.L.C.
PREVIOUS POSITION: King of Prussia, Pennsylvania-based executive vice president at The Addis Group
LOOKING FORWARD TO: Working with our leadership team to strengthen our customer and employee experience.
GOALS FOR NEW POSITION: Make The Addis Group the employer of choice for insurance brokers and risk management professionals. Deliver innovative and cost-effective risk management solutions for our clients. ... Continue the excellent work we've done in community service. Double the size of the company in 10 years or less, primarily through organize organic growth.
CHALLENGES FACING INDUSTRY: Commoditization of insurance products and insurance brokerage services.
INDUSTRY OUTLOOK: The outlook is positive and with major growth opportunities in niche marketing and specialization.
FIRST INDUSTRY JOB: An underwriter at Reliance Insurance Co.
WHAT SURPRISED ME: The size. How prevalent insurance is in all aspects of the business community.
ADVICE: Differentiation, drive and work ethic are key characteristics for success.
OUTSIDE THE INDUSTRY, A DREAM JOB: Quarterback for an NFL team.
HOBBIES: Fitness, golf and home renovations.
THING MOST PEOPLE DON'T KNOW ABOUT ME: I like to cook, and I'm pretty good at it.
WHEN I RETIRE: I want to live in Southern California.
FAVORITE MEAL: Spaghetti and meatballs.
BEST CITY: Laguna Beach (California).
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