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OFF BEAT: Suit questions usefulness of iPhone's voice-activated assistant Siri

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A New York man is not enamored with Siri, Apple’s voice-operated digital assistant.

In a suit filed last week in the U.S. District Court of Northern California, San Jose Division, Frank Fazio alleged negligent and intentional misrepresentation by Apple Inc. over the much ballyhooed search feature found on the iPhone 4S.

Mr. Fazio’s suit contends that Siri is not as functional as the commercials featuring actors John Malkovich and Samuel L. Jackson would make people believe. Fazio purchased his phone from a Best Buy located in King County, New York in November 2011 for $299. The suit claims that when Fazio subsequently asked Siri for directions to a certain place or to locate a store, the service was “unable to understand what Plaintiff was asking, or, after a very long wait time, responded with the wrong answer.”

The suit seeks class action status and seeks compensatory and statutory damages, as well as restitution.

“Through an extensive and comprehensive nationwide marketing campaign, defendant has conveyed the misleading and deceptive message that the iPhone 4S’ Siri feature, a so-called voice-activated assistant, performs useful functions and otherwise works as advertised.”

Apple could not be reached for comment.

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