2023 Women to Watch Awards Americas EMEA
Violet Xu Chief operating officer
ReSource Pro
Warren, New Jersey
Growing up in a remote Chinese village, Violet Xu never envisioned taking on a top position with a company that now has 8,000 global employees. But that’s what happened.
Ms. Xu started with insurance consultancy ReSource Pro a couple of years after college, becoming the company’s fourth employee and relocating to Qingdao, China, where the company was founded.
Since then, Ms. Xu has served in various roles and eventually relocated to the United States where she was a client operations consultant for the company.
“That experience gave me a very good understanding of our business,” she said.
When ReSource Pro established a Bangalore, India, office in 2015, women only made up about 10% of the team, and Ms. Xu made it a goal to attract more women employees. Their number increased significantly as she oversaw both the China and India offices.
“We specifically set up programs to develop women team leaders so that they can move up the ladder, promote within, to get to the manager level,” she said of the Bangalore office.
Ms. Xu became COO of ReSource Pro in 2022.
Her professional acumen has impressed those who have crossed her professional path.
“There are people that you meet and you immediately have a reaction that they’re very special. And Violet was one of those people,” said Jeremy Hitzig, a New York-based ReSource Pro board member who has known Ms. Xu for two decades.
“There are folks that you can observe who, in short windows of time, do extraordinary work and make extraordinary contributions,” he said. “At virtually every one of the key junctures for the business Violet has been an important voice and contributor to those decisions that are made.”
After their initial meeting, Mr. Hitzig said he was impressed by Ms. Xu’s ability to contribute meaningfully to what was then a startup.
“It’s just really rewarding to see some of the people who work so hard and are as good at what they do achieving at the level that they are,” he said.
Jon Campisi
