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San Francisco

Ken Lorber grew up in the insurance industry. His father is an agent with Allstate, and he began working with him during summers while in high school and college. He joined Aon in 2011 in San Francisco and has been a member of the reinsurance team for six years. He is a subject matter expert across several areas and a mentor to his colleagues.

What is the biggest challenge of working in the pandemic?

The client interaction has changed. Before, you would travel and see clients and reinsurers in person; now conversations are by phone and conferencing. The other big challenge from an industry standpoint is the unknown — big changes in the coverage side of the industry. It’s a challenge, because right now we don’t know how large this loss can be.

What advice would you give to someone starting out in the business?

It is a golden industry and one of the best-kept secrets. It’s really for anybody; whether you are a numbers person, technical or enjoy marketing, there are a lot of job opportunities. Here in San Francisco, people may be looking at the tech industry or a startup. Insurance doesn’t have that reputation, but it’s a great industry and something you can build a career on with endless opportunities for the future.

What should the industry do to attract more young people to work in it?

The industry has been doing a good job at involving universities with more risk management courses. As it continues to evolve in terms of technology and customer satisfaction, more people will be attracted.

What is something about you that would surprise people?

I’m a big country music fan, not what people would expect from San Francisco. My favorite is Garth Brooks.

All-time favorite movie?

“Top Gun.” I like the soundtrack and the huge thrill side of it.

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