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Employee Benefits

Pharma spends the most to advertise less-effective drugs: Study

February 06, 2023 Reprints

The pharmaceutical industry spends more money on advertising for drugs with lower health benefits than ones with high benefits, a new study shows, reports Healthleaders Media. Researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to advertising averaged 14.3 percentage points higher for drugs with low added benefit compared to drugs with high added benefit.

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Pharma spends the most to advertise less-effective drugs: Study

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