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Next hires chief insurance officer from Farmers

Chris Rhodes

Next Insurance Inc. on Tuesday named former Farmers Insurance Group Inc. executive Chris Rhodes as its first chief insurance officer.

Mr. Rhodes, based in Rhode Island, will focus on product development, claims automation experience and pricing adequacy, a statement said. He will also work on customer strategy as the company looks to new industries to serve.

He was most recently senior vice president, product development at Farmers.

Mr. Rhodes said in the statement he believes “there continues to be a huge opportunity for insurtechs to modernize the overall customer experience.”