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Oh, what would a trick-or-treater do for a full-size Snickers bar? Not vandalize your house? Maybe.
Lemonade digital insurance company and the advertising firm BBDO New York came up with a new scheme to help homeowners avoid what the insurer has noticed an uptick in recent years: burglary and vandalism claim on Halloween, according to media news site Little Black Book.
The plan? Announce, via signage and décor for select policyholders, that a home is giving out chocolate, full-size nutty caramel and nougat treats in exchange for no tricks.
As the insurance company said, “While we know Snickers may not be able to stop all the tricksters out there, we’re hopeful that Lemonade policyholders remain trick-free this spooky season, and having everyone’s favorite Halloween treat on hand doesn’t hurt!”