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Aon PLC on Wednesday said it has acquired data and analytics capabilities for reputational risk from Pentland Analytics Ltd., a provider of advanced analytics and advisory services.
Terms of the deal were not disclosed.
The acquisition includes Pentland’s reputation crisis database, proprietary modeling algorithms and a cloud-based web application for clients. The reputation crisis database contains data on 340 corporate events, spanning the last 40 years, across all regions of the world and all major industries, a statement said.
Aon and Pentland Analytics have collaborated since 2017 on crises management research, the statement said.
Deborah Pretty, founder of Pentland Analytics, will serve as a consultant to Aon during the transition of these assets, while continuing to operate Pentland Analytics.
Richard Waterer, global risk consulting leader for Commercial Risk Solutions at Aon, said in the statement that organizations are increasingly exposed to the impact a crisis may have on reputation and shareholder value.