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Acrisure buys digital platform aimed at small businesses


Acrisure Inc. said Monday it has acquired B2Z Insurance, a digital platform that places coverage for small businesses.

Terms of the deal were not disclosed.

B2Z was formed during the COVID-19 pandemic as a market for business owners to obtain quotes and arrange coverages that include general liability, workers compensation, professional liability and cyber. It is licensed in 47 states, according to its website.

Grand Rapids, Michigan-based Acrisure said the acquisition complements its partnership announced earlier this year with QuickInsured, which offers digital sales of personal lines insurance.