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INTEGRATED ANALYTICS INTELLIGENCE
The success of Health Intelligence on Demand, an analytics tool designed for an Aon PLC client nine years ago, led to the next-generation product, Integrated Analytics Intelligence, which can be applied to a broader range of businesses.
IAI, which was first packaged as a product for general release last year, establishes a baseline of the health, risk and productivity of an organization’s employees or members in order to determine their effect on the organization.
“What started the conversation was that we wanted to look at how health and well-being were impacting not just health care costs or health care claims but other parts of the business,” said Stephanie Pronk, senior vice president and leader of Aon’s health transformation team in Bloomington, Minnesota.
“We wanted to know how we could make the value of health and well-being broader than just health care dollars,” she said.
“We also wanted to understand how the different business data drivers were interconnected, and the opportunities to create solutions that impact more than a single issue,” she added.
Ms. Pronk worked with David Mallett, senior vice president, health analytics intelligence, specialty and global data solutions at Aon, the data scientist who took the concept and created the tool that is a winner of a 2020 Business Insurance Innovation Award.
The health analytics team collects such information as claims, absence and risk data and then identifies drivers that cause overall cost increases for businesses, including workplace health and safety issues, according to Mr. Mallett.
“Typically, if you looked at only health care cost, obesity and mental health, they would not necessarily be considered high-cost areas,” Ms. Pronk explained. Bringing in other data, such as health/wellbeing status, workers comp, safety, talent, performance and productivity, gives a broader picture of the business impact of obesity and mental health.
This “gives risk managers, benefits, HR, operations and other stakeholders a roadmap of where they need to go in terms of the immediate, short term and long term,” she said.
Response to IAI has been “overwhelmingly positive,” Ms. Pronk said, adding, “It’s been great to show what can be done to create a healthier workforce, while also looking at containing or reducing costs.”
Insurers, brokers, technology companies and others continue to roll out new products and services during the COVID-19 pandemic and in many cases the new offerings specifically address issues that risk managers face due to coronavirus-related concerns and restrictions.