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Scoops of OxiClean a load of false advertising: Suit


How many scoops of OxiClean will it take to clean pesky stains?

Such a question is at the heart of a lawsuit filed this month by a California woman suing the maker of the famous powdered stain remover over allegations it misrepresents the number of loads one container can treat, Legal Newsline reported Monday.

Seeking to include as plaintiffs other consumers who’ve used OxiClean, Shelley Pridgen is suing Church & Dwight Co. Inc., alleging violation of False Advertising Law, Unfair Competition Law and other counts, according to the article.

Ms. Pridgen is alleging in her suit filed on Sept. 3 in the U.S. District Court for the Central District of California that OxiClean has been deceptive in the representations made about the number of loads a consumer will get from a package and how effective the treatment of the product will be. 

"It is not clear what 'delivering' a load means; but if it is intended to mean 'treating' a load, it is a suspiciously ambiguous phrasing and that interpretation is belied by the back panel instruction that, in order to treat 'typical stains,' one must fill the scoop to at least line two," the suit states.