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Best Retail Agent/Broker: Revenues >$250M



2008 BROKERAGE REVENUES: $7.63 billion


A culture based on client service, understanding client needs, and a commitment to innovation are key factors that distinguish Aon Corp. in the retail brokerage marketplace, a top Aon executive says.

“Throughout the entire organization, there is a culture around serving clients; and not only serving clients, but helping colleagues serve clients,” said Stephen P. McGill, chairman and chief executive officer of Aon Risk Services, Aon's global platform for advising clients and placing their risks.

Aon was voted the top retail brokerage with revenues of more than $250 million in this year's Business Insurance Readers Choice Awards.

Mr. McGill cited two recent developments as particularly significant to Aon's client service efforts.

One is the Aon Client Promise, through which clients can evaluate the broker on 10 key elements. Aon Client Promise allows the broker to describe Aon's value proposition to clients and accurately measure its success at delivering it, he said.

Meanwhile, Aon's Global Risk Insight Platform—a broking and information platform rolled out in 2008 and used in 19 countries—provides information about insurance placements by industry, geography and local insurance market.

GRIP provides Aon benchmarking data in real time as well as information insurer partners can use. “We're at the early stages of really understanding the impact and the value that GRIP has,” he said.

“Both Client Promise and GRIP came from trying to understand the needs of our clients,” Mr. McGill said. “There's a lot of excitement among our clients.”

“We're absolutely honored to have won this award for the fourth year running,” Mr. McGill said. “We're on a journey to realize the potential of the firm and to continue to deliver the world-class products and solutions that our clients need.”