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Fashion brand prevails over shady Dollar Tree rip-offs

Vera Bradley

Things you can no longer buy for a dollar: Vera Bradley’s fabulously floral and quirky lookalike eyeglasses, sunglasses and cases.

Dollar Tree Stores Inc. and Vera Bradley Designs Inc. have settled for an undisclosed amount a lawsuit that accused the discount retailer of using copyrighted designs on its own eyeglasses, sunglasses and glasses cases, Bloomberg Law reported.

Vera Bradley alleged in legal documents filed in the U.S. District Court for the Northern District of Indiana in late 2020 that it learned about the copycat versions of its goods from a Facebook fan page that showed a pair of glasses and case featuring one of its signature designs that a fan had scored at their local Dollar Tree, according to the news outlet.

Officials with Vera Bradley reportedly bought such eyeglasses from Dollar Tree upon investigation, and went on to sue the chain store for copyright infringement, according to the news outlet.






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