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April 03, 2024

Kimberly George

Chicago-based global chief brand officer, Sedgwick Inc.

Chicago-based global head, product development and innovation, Sedgwick Inc.

The outlook for the insurance industry is strong. Insurance has long been the financial backstop for the global economy. With the constant evolution of risk and risk management, insurance is more important than ever. Tech is changing the way we think about and do business and much of that change is happening right now. It is exciting to experience the technology and data science advancements that are transforming the industry. From driving efficiencies and supporting automation models, to improving claim insights and outcomes, and improving customer experience – all are rapidly evolving insurance and claims management and changing the way we care for people.

I’m breaking new ground as Sedgwick’s first chief brand officer. It’s an honor to be tasked with the mission of bringing the Sedgwick brand to new heights. It is a big undertaking: Sedgwick offers 130 products and services across 80 geographies globally. In my new role, I look forward to working with our colleagues to align our mission and purpose for our customers. Providing care is at the heart of our work at Sedgwick, from our services to our culture. At the end of the day, it’s my goal to make sure that this value is represented authentically in everything we do, no matter the region or language.

People are at the heart of what we do. Attracting and retaining colleagues, while shifting from training to development, is an important component companies must solve for. Insurance is a wonderful career destination, but as leaders we have to ask ourselves: are we creating the experiences for existing and new colleagues to believe this? With the rapid advancements in technology, companies that efficiently build new models at scale will win the race. It’s important to keep in mind that innovations are not limited to automating processes and data science. Customers and insureds expect a high level of customer experience and improved outcomes, and solving for these variables is equally important to driving growth and creating brand value.

Early in my career, I was a nurse case manager focusing on catastrophic injuries. That position aligned well with my nursing experience and jumpstarted my passion for the insurance industry. It was a very real and frank lesson in understanding what it means to caring for someone and how insurance plays a role in the care process.

My advice would be to network within your company and externally to create a broad group of people around you. Your network is a really powerful tool that can help lead to future growth opportunities. Also, seek out feedback on your performance to support your personal and professional development. Don’t discount designations and continuing education opportunities to open up new doors to career advancement. There are many ways to find new opportunities, but it starts with staying curious and taking the initiative to seek those opportunities out.

Talk show host. I love stories and the art of storytelling. There is so much we can learn from others’ experiences.

I studied nursing in college.

I am honored to work for Sedgwick as long as I have – 22 years – and I have been a brand ambassador for much of my career. What excites me about my new role is the untapped possibilities that come with a brand-new position. With this role, I have the amazing opportunity to support our colleagues, customers and trading partners through advancing the Sedgwick brand in a much more intentional way. I can truly leave no stone unturned.

Seafood is my favorite cuisine when I’m looking to treat myself.

Related to my current role, I am enjoying “On Brand” by Aliza Licht.

I love to travel with my husband, family and friends. Spending time in the mountains, on a beach, or floating in waters around the world are top activities on my travel bucket list.

My go-to TV show is any kind of documentary series.

Time with family and friends can never be beaten.