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The Baldwin Group

The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our formation, we have aspired to create a firm that stands the test of time in the insurance industry and is recognized for its deep commitment to clients and unmatched depth of quality and expertise. By coupling the broader market access, value-added resources, and capital of a national firm with the entrepreneurial and family-oriented culture that has long been synonymous with our brand, The Baldwin Group seamlessly delivers the breadth of our innovative solutions to clients. Our clients benefit from our vast national network of specializations and industry practices as well as the excellent relationships we’ve built with a wide range of insurance company partners. We’ve achieved impressive milestones since our firm’s founding in 2011, growing our revenue to approximately $140 million in 2019—the year of our IPO—to nearly $1.4 billion by the end of 2024. We’ve evolved from a local business into a national firm, building a collaborative network of colleagues whose diverse insights generate optimal solutions for more than 3 million clients worldwide. Our nearly 4,200 colleagues consistently deliver for our clients and have continually ranked the firm a “Great Place to Work” by the likes of Fortune, Business Insurance, and USA Today. At The Baldwin Group, our powered-by-people approach is the bedrock of our culture. We celebrate the diverse insights and perspectives of our colleagues and collaborate openly to deliver optimal solutions for clients. Growth, entrepreneurialism, and continuous learning drives our colleagues’ success, and our Azimuth is our internal guide to everything we do; it is embedded in our culture and enables us to align our mission, vision, core values, and promises to our stakeholders. From our executive team and board of directors, to our regional leaders and every colleague across the firm, we’re united in our vision to be regarded as the preeminent insurance advisory firm fueled by relationships and exemplified by colleague development and engagement, client adoption and loyalty, and operational acumen and evolution.
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