Bright Health Group rebrands as NeueHealth, relocates HQ

Health plan startup Bright Health Group Inc. is rebranding as NeueHealth and moving its corporate headquarters from Minneapolis to Doral, Florida following the sale of its last insurance plan, reports Becker’s Payer Issues. NeueHealth will now become the overall corporate brand after the company wound down its Bright Healthcare insurance offerings in 2022. Bright Health cited Florida's status as home to 150,000 of its 500,000 customers in announcing the headquarters relocation.