AHIP ad campaign attacks drug manufacturers for rising costsPosted On: Apr. 26, 2023 10:25 AM CST
Health insurer trade group America’s Health Insurance Plans launched a new advertising campaign blaming drug manufacturers for rising drug costs, Becker’s Payer Issues reports. AHIP is placing ads on broadcast, social media and in targeted Washington, D.C., publications, according to an April 24 news release. The advertising campaign comes as PBMs are facing increased scrutiny from lawmakers.