Geico couldn’t save advertisements
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Looks like a gecko might be looking for some extra work.
According to an S&P analysis released Wednesday, the popular auto insurer Geico Corp. slashed its advertising spend by 38% in 2022.
In fact, four of the largest property/casualty insurers — Geico, The Progressive Corp., State Farm Mutual Automobile Insurance Co. and Allstate Corp. — have slashed their advertising budgets, albeit the others a little less: no more than 26%, the analysis found.
The reductions are in part the result of rising costs associated with elevated claims, the analysis revealed.
