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You can’t mark this up

Posted On: Jan. 9, 2023 11:31 AM CST


With identical models and photo shoots, a new clothing company is trying to pass off their products as that being sold and marketed by the international fast fashion brand Zara, according to the Fashion Law blog.

According to a complaint, filed in a New York federal court on Wednesday, Los Angeles-based Thilikó LLC and its owner Queenie Williams have built a business “by passing off Zara’s fast fashion wares as their own, including by acquiring Zara garments, removing the Zara tags and replacing them with ones that bear the Thilikó name, and passing those goods off as its own – complete with exorbitant mark-ups,” according to the blog.

Seeing as proof the identical sales pages featuring the same svelte model in a crisp white frock, as displayed by the Fashion Law blog, you can’t make this up. The price points? Zara’s $49.90 to Thilikó’s $328.

Zara and its parent company Inditex are accusing the self-professed “socially responsible” clothing startup of engaging in a “serial” scheme of copyright infringement, false advertising, unfair competition, and deceptive trade acts in order to mislead consumers about the source and nature of their apparel and accessories, according to the blog.