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As Anthem becomes Elevance, it rolls out new names for divisions

Posted On: Jun. 16, 2022 10:06 AM CST

Health insurer Anthem Inc.’s rebrand to Elevance Health will include the new name of “Carelon” for its health care services and the return of “Wellpoint” for certain government-subsidized health insurance products, Forbes reports. Anthem officially becomes Elevance Health on June 28. Health care services, including the IngenioRx pharmacy benefit subsidiary, become Carelon operations. The 14 Anthem Blue Cross Blue Shield plans in 14 states retain the Anthem and Blue brands. In select markets, non-Blue Cross plans such as Medicare and Medicaid insurance products take on the Wellpoint name.