Blockchain dislikes new logo of former Facebook company

A nonprofit blockchain developer is suing the company formerly known as Facebook over its new infinity logo, which the nonprofit says could cause brand confusion with the social media platform that has a “sordid” history with user privacy.    

Switzerland-based Dfinity, which registered a federal trademark for its infinity-symbol logo in 2018, filed its suit against Meta Platforms Inc. in California federal court Friday. It alleges the confusion could hurt the nonprofit's efforts to attract people to its blockchain platform, which it wants to use to "take on Big Tech and its growing control over user data,” Reuters reported.

Facebook Inc. rebranded itself as Meta in October 2021 to reflect its plans to focus on the virtual-reality "metaverse." Meta has described its new logo as a "continuous loop" that resembles both the letter 'M' and an infinity sign, "symbolizing infinite horizons in the metaverse."

Dfinity was founded in 2016.