Kardashian drama: Messing with Texas

Tequila 512 is taking a shot at Kendall Jenner’s tequila brand 818 Tequila.

The Austin, Texas, brand is suing over trademark infringement, false designation of origin and unfair competition, alleging that the brand copied its logo and color scheme — side-by-side comparisons featured on numerous news outlets show one could easily confuse the two, at least after a few.  

In its suit, filed Wednesday in U.S. District Court in Central California and accessed by NBC News, Tequila 512 accused K & Soda LLC, which owns 818 Tequila, of "simply and blatantly" copying its branding. 

The lawsuit says Tequila 512, whose trademark was established in 2015, uses an "immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle," according to NBC. Tequila 818, which launched last year with Jenner as the face of the company, is accused of using the same branding with "immaterial tweaks,” the outlet reported.

The lawsuit also claims similarities between the companies' digit brand names and their references to a "prominent area code." Tequila 512 pays homage to Austin, Texas, where the company is based, while 818 Tequila refers to a Los Angeles zip code.