Agents win battle against tech-driven insurance shopping

Insurance agents everywhere can rest assured. Not many consumers want to turn to a computer when it comes to securing insurance coverage, according to a new survey.

Digital insurance network Agentero surveyed 1,000 consumers ages 18 to 75 in October 2021 and found that 77% of consumers who have worked with an insurance agent would do so again and 65% of consumers regardless of ever having worked with an agent in the past would seek one in the future.

According to the results, released in January, Gen Z is the least likely to have worked with an insurance agent, at only 43%. This is in sharp contrast to Baby Boomers, 84% of whom have used an agent.

Once younger generations work with an agent, they are most likely to do so again: 84% of Millennials and 69% of Gen Z would use an agent again. Yet the youngest consumers, Gen Z, are more suspicious that agents have their best interests at heart. Overall, only 50% of Gen Zs said they always or usually trust their insurance agent. However, trust dramatically increases with Millennials: 74% said they always or usually trust their agent.