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Costco Wholesale and the Tiffany & Co. have settled their eight-year trademark infringement dispute over alleged counterfeit sales of generic diamond engagement rings bearing the “Tiffany” name, which more than 3,000 club members had thrown in their jumbo carts next to the 18 pack of paper towels.
As reported by Reuters on Monday, the jewelry empire sued the bulk-and-discount retail chain on Valentine’s Day in 2013 over the rings they said caused consumer confusion, which Costco argued did not.
Monday’s undisclosed settlement came after a federal appeals court in Manhattan in August tossed out a $21 million jury award promised to Tiffany in 2017 following a ruling where a trial judge had found Costco liable for selling the disputed rings, despite its claim that “Tiffany” had become a generic term that described the rings’ pronged setting, according to the wire service.
But the appeals court this year said Costco acted in good faith, and that its customers were smart enough to realize Tiffany didn’t make or endorse the warehouse chain’s version of the popular ring setting.
Honey, no reasonable consumer would expect Trader Joe’s Co. to make sure all of its honeybees get all of their nectar from the same kind of flower.