Insurtech company intro a new spin on game of life

A startup in London is trying to breathe new life into the mundane world of life insurance.

YuLife, a company that claims it will incentivize and rewards users to focus on their physical and mental health through a gamified interface app, has raised $70 million for their insurtech startup, techcrunch.com reports.

The app was built by veterans of the gaming industry and designed around the concept of different environments, currently covering forest, ocean, desert and mountains, which YuLife collectively terms its “Yuniverse,” according to an article.

Within each of these personalized environments, users are encouraged to walk, cycle, meditate and do other activities to get around their environments in a healthy way, while at the same time being able to compare their progress with co-workers’.