Pink is the new white?

The first few seconds of the newly released trailer for the forthcoming film “Queenpins” says it all: federal agents in a helicopter, on the chase, one shouts, “What are we dealing with? Gunrunners? Drug dealers?

“It’s two women who were counterfeiting coupons.”

Watch out, loss prevention, this is inspired by a true story, according to STXFilms.

This tale of so-called “pink-collar crime” features a duo of bored housewives, Kristen Bell and Kirby Howell-Baptiste, who launch (from their coupon-clipping hobbies and overall consumer frustration) a counterfeit coupon club scheme that scams millions from mega-corporations, and delivers deals to legions of fellow coupon clippers, according to the synopsis.

It is slated to hit theaters on Sept. 10.