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The joke’s on David Letterman IndyCar racing team

Posted On: Jun. 21, 2021 12:16 PM CST

David Letterman

Nobody’s laughing at a Boca Raton, Florida, insurance company’s reneging on a $500,000 deal to sponsor an IndyCar racing team owned by retired late-night television host David Letterman.

With its company logo already emblazoned on race cars and drivers’ uniforms, Seeman Holtz Family of Companies saw its name on tracks across the country, including at the famed Indianapolis 500, yet never paid the racing team despite its early excitement over the deal, as reported in the Palm Beach Post on Saturday.

“We are excited to partner with Rahal Letterman Lanigan Racing to continue to expand our business, raise awareness of our services and deliver on consumer-focused strategies,” Marshal Seeman, president of Seeman Holtz, said in 2018 announcing the partnership.

Reported as a “messy divorce” two years in the making, the team, renowned IndyCar driver Bobby Rahal and motorsports fan Michael Lanigan, all sued, claiming Seeman Holtz failed to pay the $500,000 to sponsor the 2019 racing series, the newspaper reported.