Vaccinated patrons can enjoy a cold one on Sam Adams
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Legal experts are saying you can lead a person to get vaccinated, but you can’t make them take a shot. Sam Adams, the flagship brand of the Boston Beer Co., is betting $7 that people will belly up to the task.
The company says it’s hoping drinkers will get back in the game supporting the bars and restaurants after getting vaccinated. And those who get the vaccine can enjoy a cold one on the company.
Starting April 12, Sam Adams wants people to post a vaccination sticker or bandage on social media for a $7 incentive, which it will deposit through the smartphone Cash App hoping that it will go toward a brewsky at one’s favorite bar.
Participants are asked to use the hashtag #shotforsam and tag @samueladamsbeer on Instagram or Twitter, and then look out for a direct message from Sam Adams.
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