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Crawford restructures, names new business unit presidents


Crawford & Co. announced Tuesday that it has adopted a new business line organizational structure, effective Jan. 1, creating three macro business units: loss adjusting, third-party administration and platform solutions and appointed new leaders for each of the units.

London-based Andrew Bart will take the new role of president of loss adjusting, international, while Toronto-based Pat Van Bakel has been appointed president of loss adjusting, North America, in addition to his role of president of Crawford Canada, a role he has held since 2013. Mr. Bart previously held the role of president, global technical services.

London-based Mike Jones was named president of international TPA, Broadspire Services Inc., and New York-based Mike Hoberman will take over the role of president TPA Broadspire North America upon the retirement of Neil Lentine on Feb. 5, 2021.

Danielle Lisenbey previously held the role of global president of Broadspire but left in October to take over as president of MedRisk LLC. 

Mr. Jones most recently served as chief operating officer of Crawford’s U.K. and Ireland operations and present of European operations. Mr. Hoberman is currently senior vice president and chief client officer for Broadspire.

Atlanta-based Larry Thomas has been named global president of platform solutions. He most recently held the role of CEO of Crawford U.S. Services.

The Atlanta-based claims management company also named a new CEO in April 2020 when Rohit Verma, who formerly served as global chief operating officer, took over for President and CEO Harsha Agadi, who is now director of the board.










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