Santa’s holly, jolly ‘salary’

Insure.com, an online life insurance marketplace owned by QuinStreet Inc., on Wednesday released its latest calculation of Santa’s potential annual earnings, finding that “the beloved essential worker” should earn more than $157,000 this year.

 

The company used salary information from the U.S. Bureau of Labor Statistics to estimate Santa’s earning power and analysts factored in the number of hours per day he likely spends on various tasks such as running the toy workshop, reading letters, checking his list (twice), caring for reindeer and more.

 

Santa’s work to make spirits bright is tougher this holiday season, as COVID-19 challenges the world in ways most have never imagined, the company said in a statement.

 

“Santa is likely hearing lots of wishes and we're all in need of some Christmas magic,” Penny Gusner, Insure.com’s senior consumer analyst, said in the statement. “While the North Pole continues production in these trying times, it’s nice to see Father Christmas continues earning top dollar.”