Ads aim to poke fun at those guilty of not having life insurance

Leaving behind gambling debt is one thing, but dying without life insurance?

 

Now that’s something to be ashamed about, according to the lifestyles news site Muse by Clio, reporting on a life insurance startup’s latest ad campaign.

 

Dallas-based Bestow recently released a series of advertisements that brings the shame game into life insurance sales with short funny vignettes that beg the question: “What if everyone knew you had no coverage?”

 

In one 30-second sketch filmed at a park, one mom says to another, as their children play nearby, “So, I hear you don’t have life insurance.”

 

“How? That’s incredibly hard to find out,” the other mother says.

 

“Oh, you know. People talk … It’s so brave of you to leave your family with all your debt when you die.”