Dropped your turkey? Pringles to the rescue

The makers of Pringles said they are tackling one of the biggest fears on Thanksgiving Day — dropping the turkey — by offering a crunchy, tasty substitute.

Dubbing it “Pringles Turkey Insurance,” the snack company has released its latest holiday-themed flavor, Roasted Turkey, in stores for a limited time, the company said in a press release this month.

“Don’t ask how we crammed this much roasted turkey flavor into every crisp,” the chip company wrote on Twitter. “Just be thankful we did.”

“We said to ourselves, ‘If we’ve managed to capture perfect, fresh-out-of-the-oven Roasted Turkey flavor in a Pringles crisp, and we don’t use it to save people from their nasty-out-of-the-oven turkey fails, then who are we?'” a press release states.