BI’s Article search uses Boolean search capabilities. If you are not familiar with these principles, here are some quick tips.

To search specifically for more than one word, put the search term in quotation marks. For example, “workers compensation”. This will limit your search to that combination of words.

To search for a combination of terms, use quotations and the & symbol. For example, “hurricane” & “loss”.

Login Register Subscribe

Death wish life insurance company named startup of week

life insurance

Want to send a loved one shopping in the event you die? Want a nude bronze statue of yourself? Want to have your body stuffed with drugs so funeral-goers can smash into you like a pinata?

Sounds reasonable, says an advertisement for, a life insurance company based in the United Kingdom that aims to grant whatever your death wish may be — its quirky promise earning its title as “startup of the week” by alternative news magazine on Friday.

With policies available online and based on age, and not outlandish ideas, deadhappy promises to make life insurance a little more fun, according to its website.

Yet, as points out: “If you look at the fine print, though, you'll see that deathwishes aren't actually, uhh, real: ‘In reality, what will happen is that your legal next of kin will receive a lump sum of your total payout and it’s up to them to decide how it is used.’ So, it's like ... life insurance. Boring, boring life insurance.”





Read Next

  • North Dakota insurance head towers over political world

    Those at the helm of the Guinness Book of World Records have verified the title of world’s tallest politician belongs to 6-foot-10 North Dakota Insurance Commissioner Jon Godfread, the Bismarck Tribune reported Tuesday.