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Iron Maiden not soft on trademark name

Posted On: May. 30, 2019 11:48 AM CST

Iron Maiden

Looks like the heavy metal rock band that famously belted out the lyrics “hallowed be thy name” meant business.

Iron Maiden’s holding company on Tuesday filed a $2 million trademark infringement lawsuit against the video game developer of “Ion Maiden,” the Daily Beast reported Wednesday.

The lawsuit claims entertainment company 3D Realms is conducting “incredibly blatant” trademark infringement, which could lead to “confusion among consumers,” the news outlet reported, adding that the band itself has also sold video games in the past.

“Defendant’s Ion Maiden name is nearly identical to the Iron Maiden trademark in appearance, sound and overall commercial impression. Defendant also uses the Ion Maiden name to sell merchandise including shirts and mouse pads,” the lawsuit, accessed by the Daily Beast, claims.

In addition to the $2 million, the suit also demands the company stop using “confusingly similar” products and relinquish their ownership of, according to the news outlet.