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With more than half of the U.K. insurance market affected by dementia, executives attending next week’s British Insurance Broker’s Association are putting the hairs on their legs on the table to raise awareness, Insurance United Against Dementia announced Tuesday.
Specifically, the organization’s campaign at BIBA on May 15 will feature a “wax on, wax off” challenge among three executives who have volunteered to involve themselves in a leg-waxing contest in which attendees will be asked to vote, along with a donation, to decide which of them will have their legs waxed on the second day of the conference.
IUAD board members Andy Tedstone and Simon Cooter and broker Aston Lark Ltd.’s Peter Blanc are in the running for smoother legs, according to the announcement.
“I’d be lying if I said I was looking forward to this particular challenge, but I’m glad to be facing it with Andy and Peter alongside me,” Mr. Cooter said in a statement. “We’re putting our leg hair on the line for IUAD because we truly believe that our industry can support progress where it’s needed most – in dementia research. It’s a small sacrifice to make in aid of a much bigger challenge, but we need everyone attending BIBA to get on board to make it worthwhile.”
Insurance is proving to be a buzzkill for New Orleans’ loud, rowdy and festive party bus business.