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U.K.-based consultancy firm Peel Hunt L.L.P. said that Lloyd's of London is pushing for reforms including modernization, reducing costs and tapping into alternative sources of capital to boost profitability, Artemis.bm reports. Analysts at Peel Hunt said that several business lines at Lloyd's have become unprofitable prompting the market to initiate a plan under which syndicates have to identify their worst-performing business segments.