Insurance dog digging for love this Valentine’s Day

It’s Valentine’s Day. Somebody throw this dog a bone, or rather, a “kiss” emoji on Twitter.

Churchill the Insurance Dog, United Kingdom-based car insurer Churchill Insurance Co.’s beloved cartoon bulldog mascot, is looking for love today, as announced on CNBC’s lineup of Valentine’s Day business gimmicks: from $1.28 engagement rings to Kentucky Fried Chicken’s sexy, plush bearskin rug that features Colonel Sanders’ head.

Churchill, who dedicates his Tweets to reminding drivers of winter weather driving safety and the prevalence of black ice on roads, is spending his Thursday soliciting love and affection in the form of responses from followers.

“Churchill wants to spread the love this #valentines day Oh yes!” reads the morning tweet @churchillthedog. By 10 a.m. EST, it wasn’t looking good for the pooch. With 5,870 Twitter followers, three have responded.